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Our Staff

Our Caring Staff

We have years of experience caring for families, from all walks of life. Each family comes to us because they know we are leaders in our profession, dedicated to excellence in service, and have the highest integrity.

Steven E. Gross

Steven E. Gross

General Manager, Licensed Funeral Director, FDIC

Raised in St. Petersburg FL, Steven began working at a young age in the family funeral home. He began by opening doors, washing cars, and directing vehicles in the parking lot for services at the age of 12. At the age of 24, Steven joined the United States Navy, serving in Operations Enduring Freedom, Iraqi Freedom, and New Dawn. After receiving his honorable discharge from Naval service, he became the general manager of Hebrew Memorial Funeral Services in Sarasota, FL. Becoming a part of daily Jewish life there, he served on multiple committees for Temple Sinai. When his father David Gross made the personal decision to sell his funeral homes, Steven decided to separate himself from the new owners. With his love for animals in mind, Steven became an animal trainer, first training at Busch Gardens Tampa Bay. After meeting his wife who was also an animal trainer, they worked together at SeaWorld San Diego and Discovery Cove Orlando. Now back to serve his community once more, Steven is here to assist families in their time of need.

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Steven E. Gross

Steven E. Gross

General Manager, Licensed Funeral Director, FDIC
Raised in St. Petersburg FL, Steven began working at a young age in the family funeral home. He began by opening doors, washing cars, and directing vehicles in the parking lot for services at the age of 12. At the age of 24, Steven joined the United States Navy, serving in Operations Enduring Freedom, Iraqi Freedom, and New Dawn. After receiving his honorable discharge from Naval service, he became the general manager of Hebrew Memorial Funeral Services in Sarasota, FL. Becoming a part of daily Jewish life there, he served on multiple committees for Temple Sinai. When his father David Gross made the personal decision to sell his funeral homes, Steven decided to separate himself from the new owners. With his love for animals in mind, Steven became an animal trainer, first training at Busch Gardens Tampa Bay. After meeting his wife who was also an animal trainer, they worked together at SeaWorld San Diego and Discovery Cove Orlando. Now back to serve his community once more, Steven is here to assist families in their time of need.
David Gross

David Gross

Licensed Funeral Director / Consultant

David Gross is one of the longest serving funeral professionals in Pinellas County. Known for his compassion and attention to detail, David has coordinated some of the largest funerals ever seen in Pinellas County. David began his career by working part time at a funeral home while in high school. After graduation, he attended of Gupton-Jones College of Mortuary Science in Atlanta, where he graduated with honors. After returning to St. Petersburg, he founded the David C. Gross Funeral Homes, which he operated for over 40 years. Supporting the next generation, David now serves as a funeral director and Consultant, working with his son Steven and daughter-in-law Ashley at Heritage Funeral Care.

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David Gross

David Gross

Licensed Funeral Director / Consultant
David Gross is one of the longest serving funeral professionals in Pinellas County. Known for his compassion and attention to detail, David has coordinated some of the largest funerals ever seen in Pinellas County. David began his career by working part time at a funeral home while in high school. After graduation, he attended of Gupton-Jones College of Mortuary Science in Atlanta, where he graduated with honors. After returning to St. Petersburg, he founded the David C. Gross Funeral Homes, which he operated for over 40 years. Supporting the next generation, David now serves as a funeral director and Consultant, working with his son Steven and daughter-in-law Ashley at Heritage Funeral Care.
Ashley Friedman Gross

Ashley Friedman Gross

Administrator

For 16 years Ashley worked as an animal trainer prior to joining Steven at Heritage Funeral Care. Her career includes training animals at Zoo Tampa, Busch Gardens Tampa Bay, SeaWorld San Diego, Discovery Cove Orlando, and Disney's Animal Kingdom. With the utmost attention to detail, Ashley runs the day to day office operations and is here to help families in their time of need.

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Ashley Friedman Gross

Ashley Friedman Gross

Administrator
For 16 years Ashley worked as an animal trainer prior to joining Steven at Heritage Funeral Care. Her career includes training animals at Zoo Tampa, Busch Gardens Tampa Bay, SeaWorld San Diego, Discovery Cove Orlando, and Disney's Animal Kingdom. With the utmost attention to detail, Ashley runs the day to day office operations and is here to help families in their time of need.
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